Book Coming Soon: Q1 2026

Mastering

Digital Identity

From Risk to Revenue
A wake-up call for enterprise leaders facing the collapse of trust in digital identity.
Whether you’re a CEO, CISO, or Product Leader, discover how to break through the confusion and turn identity from an existential risk into a source of clarity, resilience, and competitive advantage.
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STRATEGY
SECURITY
PRIVACY
CUSTOMER EXPERIENCE

The Identity Death Spiral

Identity is trapped between competing priorities. Accelerated by AI-driven impersonation, weak verification systems, and fragmented teams, these risks don't just cost money—they destroy trust and expose executives to personal liability.
  • → AI-driven impersonation
  • → Weak verification systems
  • → Fragmented teams

A Strategic Roadmap

Discover a practical roadmap for empowering your organization's Identity Product Owner. Unify identity outcomes to support your growth strategy and cultivate trust in all directions.
  • → Unified identity outcomes
  • → Resilient growth strategy
  • → Cultivated trust

The Four Forces of Identity

Explore the four powerful forces that shape every identity system we use today.

Protection

Secure your organization against AI-driven impersonation and fraud.

Personalization

Leverage identity to deliver tailored experiences that drive real growth.

Payment

Streamline transactions while navigating commerce and compliance.

People

Empower both customers and employees to control how they connect and share online.

Eve Maler

Founder & President, Venn Factory
Eve Maler is the founder and president of Venn Factory and a Privacy by Design Ambassador. An award-winning standards pioneer, she co-founded and contributed to numerous Internet security and identity standards.

She led identity innovation strategy at Sun Microsystems and ForgeRock, later serving as ForgeRock CTO through Series E, IPO, and acquisition by Thoma Bravo. Under her innovation leadership, ForgeRock reached $251.3M ARR and earned Leader recognition from analyst firms Gartner, Forrester, and KuppingerCole.

Today, Eve helps executive teams turn identity from hidden plumbing into a growth advantage—reducing fraud and account takeover, lifting conversion, accelerating delivery, and giving customers real, user-visible choice.
"Identity isn’t about technology — it’s about the humans who use it, the organizations that depend on it, and the world we’re building together."
Visit us at Venn Factory
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